Growth Marketing Lead

The basics

• Your title will be Growth Marketing Lead
• CEO Jake is the hiring manager
• We work 3 days/week in our Sydney office
• Competitive salary + benefits

What are we building at Fiskil?

Fiskil is building the infrastructure of the Open Data economy. We're a developer platform. Our customers integrate directly with our APIs and infrastructure to securely share user-permissioned data. Our customers are often technical teams building directly on top of our infrastructure.

We're looking for a Growth Marketing Lead to become Fiskil's first dedicated growth marketing hire.

This is a hands-on role for someone who can build the marketing engine from the ground up across product storytelling, content, SEO, website conversion, sales enablement, AI workflows, analytics, and demand generation.

The ideal candidate is a strong marketer with technical curiosity and capability. You do not need to be a software engineer, but you should be comfortable understanding technical products, working close to product and engineering teams, using AI tools deeply, building repeatable processes, and turning complex ideas into clear customer-facing messaging.

This is not a traditional brand role. It is not a pure performance marketing role. It is not a people-management role. It sits between marketing, product, sales, data, automation, and growth.

What do we value?

Ownership and speed: You'll be trusted to take a messy idea, shape the message, build the campaign, launch it, measure it, and improve it.

Strong marketing judgement: You understand that great marketing is not just more content. It is clear positioning, sharp copy, smart distribution, good timing, strong segmentation, and commercial intent.

Technical and commercial curiosity: You want to understand the product, the customer, the market, the buyer, the pain point, and the action we want someone to take.

Clear communication: You can turn complex technical and regulatory ideas into simple, credible, useful messaging across landing pages, emails, sales assets, product explainers, case studies, and campaigns.

Leverage through AI and systems: You actively use AI, automation, data, and modern tools to improve quality, increase output, reduce manual work, and build repeatable marketing processes.

What will I do?

You'll build and operate the marketing systems that help Fiskil scale demand across new and existing verticals.

This is a hands-on individual contributor role, not a people-management position.

You will:

• Own growth marketing across discoverability, conversion, lifecycle, automation, and reporting
• Improve Fiskil's website messaging, landing pages, contact flows, conversion paths, and onboarding journeys
• Build performance marketing programs that help customers discover Fiskil
• Turn product capabilities, customer stories, regulatory changes, and market insights into campaigns, content, landing pages, and sales assets
• Create sales enablement assets including one-pagers, battlecards, case studies, product explainers, comparison pages, and campaign collateral
• Own email marketing, lifecycle campaigns, nurture flows, and re-engagement programs
• Own HubSpot workflows, contact lists, segmentation, automation, campaign tracking, and reporting hygiene
• Use AI tools to scale research, content production, campaign variation, lead list creation, reporting, and internal workflows
• Work closely with sales, product, engineering, and the founder to turn messy GTM ideas into clean, repeatable systems

What does our ideal hire look like?

The dream profile is a high-slope growth marketer with strong product instincts, technical curiosity, excellent copy, and a bias to build.

You may have worked as a growth marketer, product marketer, lifecycle marketer, demand generation manager, marketing operations manager, growth lead, founding marketer, GTM operator, or technical product marketer.

You might also come from a more technical or analytical background — for example software engineering, data, product, solutions engineering, implementation, consulting, or technical operations — and have since moved into marketing or growth.

What matters most is that you can understand a complex product, identify the right customer message, build the campaign or system, measure the result, and keep improving it.

You might be a great fit if:

• You have strong copy and messaging instincts
• You can turn technical products into clear, commercially useful customer-facing content
• You understand full-funnel growth across awareness, acquisition, conversion, nurture, sales enablement, and retention
• You have hands-on experience with SEO, landing pages, email marketing, lifecycle campaigns, demand generation, or marketing automation
• You know how to use HubSpot or similar CRM/marketing automation tools
• You are comfortable with data and care about traffic, conversion, replies, meetings, qualified pipeline, activation, and learnings
• You actively use AI tools for research, writing, analysis, automation, workflow-building, or campaign production
• You are comfortable with no-code, low-code, automation tools, dashboards, and modern GTM systems
• You are hands-on and comfortable operating without a large team, agency, designer, or developer supporting every project
• You are excited by technical B2B products and complex markets

Bonus points if:

• You have experience with B2B SaaS, developer tools, API platforms, fintech, open banking, data infrastructure, identity, compliance, regtech, or enterprise software
• You have worked in a startup or scaleup where you had to build systems from scratch
• You have a technical, analytical, commerce, marketing, engineering, computer science, or data background
• You have examples of landing pages, campaigns, writing, lifecycle flows, automations, dashboards, AI workflows, or growth systems you have shipped

What this role is not

This is not a pure brand role. You will need to care about pipeline, conversion, systems, and measurable growth.

This is not a pure content role. Writing matters, but you will also need to build campaigns, workflows, reporting, and distribution systems.

This is not a pure performance marketing role. You will not just sit inside ad platforms optimising CPMs. This is a full-funnel growth role.

This is not a strategy-only role. You will be expected to personally write, build, launch, measure, and improve.

This is not a people-management role to start. The first version of this role is hands-on.

The application process

Submit your CV — no cover letter needed.

The interview process will have two stages. First, we'll organise an initial call with someone from the team. After that, successful applicants will be invited to a case study session, with more details shared beforehand.

Our culture

Every second counts: we spend our time where it creates the most value

It's on you: you'll have autonomy to own your outcomes

Pride in our work: challenge yourself and others to strive for the best