Energy Retailers

Customer Acquisition

Identify High-Value Energy Switching Customers

Energy retailers waste acquisition spend on low-value customers. Fiskil identifies high-value prospects who will save significantly by switching.

Customer Acquisition Targets Wrong Prospects

Retailers spend on acquisition without knowing which customers are worth acquiring.

  • Acquire low-usage customers with minimal lifetime value

  • Can't identify who would save the most by switching

  • Broadcast marketing wastes spend on wrong prospects

  • High churn when savings don't materialize

  • No data-driven targeting for acquisition

Usage-Based High-Value Customer Targeting

Identify prospects with high usage paying above-market rates who will save significantly by switching.

High-Value Identification

Identify customers with high consumption (high lifetime value).

Savings Potential Calculation

Calculate exactly how much each prospect would save by switching.

Above-Market Rate Detection

Identify customers paying significantly above current market rates.

Targeted Outreach

Prioritize acquisition efforts on high-value, high-savings prospects.

How to Implement Customer Acquisition Targeting

Add data-driven targeting to your customer acquisition strategy.

1

Access Prospect Data

Prospects connect energy accounts to see personalized savings (with consent).

2

Analyze Value

API calculates usage levels, current costs, and potential savings.

3

Segment Prospects

Segment by lifetime value and savings potential.

4

Targeted Campaigns

Focus acquisition on high-value prospects with compelling savings offers.

Key Features

Lifetime Value Estimation

Estimate customer lifetime value based on usage patterns.

Savings Quantification

Calculate exact dollar savings to use in acquisition messaging.

Competitive Rate Analysis

Identify customers paying well above competitive market rates.

Usage Profiling

Profile usage patterns to match to optimal retail products.

Churn Risk Assessment

Predict likelihood of switching based on current rate premium.

Campaign Targeting

Export high-value prospect lists for targeted campaigns.

Real-World Examples

Energy Retailer

A retailer targets high-usage customers paying premium rates.

Result: Customer acquisition cost reduced 45% by targeting high-value prospects only.

New Market Entrant

A new retailer identifies customers saving $400+ to drive initial growth.

Result: Acquired 5,000 high-value customers in first quarter with 85% retention.

Retail Brand

A retailer launches data-driven acquisition replacing broadcast marketing.

Result: Acquisition ROI improved 3.2x with usage-based targeting.

Technical Specifications

API Endpoints

  • POST /energy/analyze-prospect
  • GET /energy-accounts/{accountId}/savings-potential
  • POST /energy/segment-prospects
  • GET /energy/ltv-estimate

Data Types

  • Annual consumption

  • Current rate premium

  • Potential savings

  • Lifetime value estimate

  • Usage profile

  • Switching likelihood

Authentication

OAuth 2.0 / CDR consent

Real-Time Data

Yes

Frequently Asked Questions

High usage (above average consumption) combined with paying above-market rates indicates high value.

High usage (high revenue), significant savings potential (high conversion), and favorable usage patterns.

Based on annual consumption, margin potential, and expected retention (typically 2-3 years in retail energy).

Yes, high-value business prospects can be identified and targeted separately.

Customers saving $300+ annually have high switching motivation and conversion rates.

Targeting high-value customers vs broadcast reduces wasted spend and increases customer lifetime value.

Yes, prospects consent to share usage data to receive personalized savings calculations.

Ready to Get Started?

Join hundreds of companies using Fiskil to power their energy retailers applications. Get started today with our developer-friendly API.

Fiskil logo

© Fiskil 2026. All rights reserved.

Identify High-Value Energy Switching Customers | Fiskil...